Go-to-Market, Embedded
Whether you are taking a proven technology business into APAC or turning founder-led growth into a repeatable commercial engine, we work inside your team to design, build and run it.
The Operating Gap
You have growth targets, but not a sufficiently sharp market, customer or channel thesis.
Sales, technical selling and marketing are active, but they are not operating as one commercial motion.
The next stage needs experienced leadership, but a full executive team is too early, too slow or too expensive.
What We Do
Build, enable, execute: the entry thesis, the direct-sales motion, and the partner ecosystem behind it — direct-versus-partner mix called per market, live pipeline within a quarter.
Explore capability 02The sales engineering and forward-deployed motion. Demo and proof-of-concept strategy, solution-architecture credibility in the room, and delivery governance that holds the technical team to outcomes, not activity.
Explore capability 03Localised positioning and demand: message-market fit per country, partner co-marketing that travels, and CxO-level events engineered for qualified opportunities — not lead volume.
Explore capability 04Entity and employment structure, channel agreements, and data compliance. Led in-house by a qualified lawyer.
Explore capability 05The first in-region hires and partner recruitment, delivered through a vetted talent partner.
Explore capabilityHow We Work
Find the constraint. Test the market, customer, proposition, pipeline and capability assumptions behind the growth plan.
Set the priorities, operating model, measures and sequence. You get a plan built for action, not a strategy deck.
Create the messaging, process, pipeline, partner motion, technical sales assets and team capability needed to execute.
Work inside the business, coach the team and own outcomes until the capability is repeatable and ready to hand over.
Where We Operate
We advise hands-on where we have run the market, and bring vetted local partners where we have not. You always know which is which.
About Us
Ignition Ventures brings commercial, channel, technical selling and legal experience into one embedded team. We work alongside founders and executives on the decisions, opportunities and operating systems that move growth forward—then leave the capability with your people.
25 years building go-to-market and channel motions in tech, at the likes of Twilio and NICE. A qualified lawyer, which comes in handy when you are navigating contracts and setting up in unfamiliar markets.
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Over two decades leading sales engineering teams, at companies like Salesforce and Twilio, and working hands-on in the tools themselves. The technical credibility that gets deals over the line, and the SE muscle to scale them.
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Specialising in technology and intellectual property, she advises clients across diverse industries on commercial contracts, brand protection and IP matters. Her experience spans both advisory and litigation work, including trade marks, misleading conduct, contractual disputes, media, defamation and professional indemnity.
View LinkedIn profilePricing
Get unstuck, or get started, without the overhead of a full engagement.
Projects start from $15,000.
View Project pricingEmbedded GTM leadership for APAC, without the recruitment risk, ramp-up, or full-time cost of hiring for it.
Retainers start from $10,000/month.
View Retainer pricingCustom engagements take everything in the Retainer model and extend it to cover what a full market entry demands.
Investment is scoped to your market entry plan.
View Custom pricingInsights
An org chart can tell you where resources sit, but not whether they can reliably produce the outcomes a new market needs. Expansion Readiness means testing organisational capability against the market, not just the org chart.
Read insight
Before committing to a new operating region, most commercial plans assume the organisation can already support the customers it intends to win. Expansion Readiness is the discipline of validating that assumption before it becomes a Board commitment.
Read insight
Hiring a single Country Manager and expecting them to carry brand presence, technical sales, and partner development alone is a planning problem, not a hiring problem.
Read insightGTM Diagnostic
A 45-minute conversation to pressure-test the opportunity, identify the capability gaps and agree the most useful next step. You will receive a concise written recommendation.